Category Archives: PACKAGING DESIGN

2014 Beauty Packaging Identity Trends
2014 Beauty Packaging Identity Trends

3 February 2015

In this fiercely competitive cosmetics industry, package plays a strategic role that brings companies much benefit in the battle for customer’s mind. Packaging design, as a result, has to...

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WHEN PACKAGING DECIDES MONSTER’S SUCCESS
WHEN PACKAGING DECIDES MONSTER’S SUCCESS

29 December 2014

Hansen Beverage Co. and Red Bull GmbH simultaneously launched the energy drink category in 1997. However, by 2000, every other beverage company had entered the category and Hansen’s once...

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THE BATTLE OF FRAGRANCE PACKAGING DESIGN
THE BATTLE OF FRAGRANCE PACKAGING DESIGN

15 November 2014

If all kinds of fragrances only maintained a level of starkness, no one could make sure that Angel of Thierry Mugler would become one of the best seller in...

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CALM DOWN… AND RE-ESTIMATE PACKAGING’S VALUE
CALM DOWN… AND RE-ESTIMATE PACKAGING’S VALUE

26 September 2014

The more products are launched in the marketplace, the more confusing customers are when standing before the shelf. Being a producer or a brand manager, the question must be...

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7 EMERGING PACKAGE DESIGN TRENDS OF 2014
7 EMERGING PACKAGE DESIGN TRENDS OF 2014

30 August 2014

If 2013 was a year of flat design and metallic colors, the last half 2014 has just left the “traces” of a color and style of illustration, began to...

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