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APAC CONSUMER SURVEY 2014
APAC CONSUMER SURVEY 2014

12 March 2015

In August 2014, CBRE conducted its first ever consumer survey, interviewing 11,000 consumers in 11 major cities across Asia Pacific to discover where and how they shop for non-food items such as clothing, shoes, accessories, skin care products and electronics goods – particularly in relation to their changing behaviour and expectations of different types of shopping destinations. Vietnam was included in the survey with a total of 1,000 respondents from 18 to 64 years old, splitting equally between Hanoi and HCMC. This report presents initial findings from the survey comparing Vietnam to the region. Topics covered include:

– How consumers value the improvement of shopping centres

– What makes a shopping centre/high-street attractive

– How do shoppers reach their destination

– How do consumers see the interaction between ONLINE and IN-STORE

Download the report here:

APAC CONSUMER SURVEY 2014

Xu hướng người tiêu dùng khu vực Châu Á – Thái Bình Dương 2014 (Tiếng Việt)

 

 

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