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THE PSYCHOLOGY OF COLOR
THE PSYCHOLOGY OF COLOR

13 March 2015

Color is the visual component that people remember most about a brand followed closely by shapes/symbols then numbers and finally font and words. Color is a subliminally persuasive force. Color captures attention, relaxes or even irritates the eyes, and sends a powerful message. The right color will make a product or business succeed; the wrong color can be an irreversible mistake. Bond’s color consultant experts have the answers.

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